Blog
Studio updates and observations on design, development, and the platforms they live on — and how we put them to work for people and organizations.
Thoughts, notions, and revelations.
Explore recent writing on design systems, development experiments, search strategy, and practical digital infrastructure.
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Insights
From Page Element to Content System: Rethinking FAQs in Webflow
John Hansen
September 12, 2026
Most FAQs start as an afterthought bolted onto a page. This piece looks at what changes when they become reusable, CMS-driven content — and why context, not rich results, is now the real SEO, AEO, and GEO payoff.
Studio Updates
Aether Creative Studio Approved for California SB/DVBE Emergency Registry
John Hansen
June 1, 2026
Aether Creative Studio has been approved for California’s SB/DVBE Emergency Registry, expanding our support for public agencies and government contractors through UX/UI design, websites, CMS platforms, and digital services.
Insights
Webflow Legacy Editor Ending: Plan Your Website Update Now
John Hansen
May 6, 2026
As of May 2026, Webflow’s Legacy Editor is nearing retirement, changing how teams manage content and access. Now is the time to review your site’s structure, workflows, and long-term maintainability before the transition.
Studio Updates
One Year of Aether Creative Studio
John Hansen
May 5, 2026
One year of Aether Creative Studio —— a year of designing and building thoughtful brands, websites, and digital systems with clarity, empathy, and patience. Thanks to everyone who helped shape the first chapter.