Web design and development in Los Angeles, built to last.
We design and build websites that balance clarity, performance, accessibility, and long-term adaptability.
Who this service is for.
Most organizations come to this work when their website no longer reflects what they do, has become hard to update, or needs to support more than it was built for. We build from your actual content and goals rather than a template, and choose the platform based on who will maintain the site.
- Organizations replacing an outdated or hard-to-manage site
- Teams that need to publish and update content without a developer
- Projects that need a CMS, integrations, or functionality beyond a brochure site
Design work that carries through to the build.
We design in tools suited to the project and the team that will own it, with handoff and documentation planned from the start.
Figma for collaborative design
Interface design and design systems in Figma, so the team can review, prototype, and iterate in one shared place.
- Shared design systems and reusable components
- Wireframes, prototypes, and page flows
- Developer-ready handoff and documentation
Penpot for open design workflows
Open-source interface design for teams that prefer self-hosted tools or want to avoid vendor lock-in.
- Open-source and self-hosted friendly workflows
- Shared UI libraries and design systems
- Collaboration without proprietary licensing
AI tools for early concepting
Concepts and layouts explored with AI design tools, then refined into a structured system ready for real development.
- AI-generated concepts translated into structured systems
- Design intent preserved through the build
- A foundation that holds past the first draft
The platform follows the project.
We build on the platform that fits your content, your team, and how the site will be maintained — not a default.
How we approach web projects
Structure before visuals.
We start with what the site needs to say and who needs to find it, then shape the information architecture and CMS around that content.
One team from design through development.
Design decisions stay grounded in what can be built well, and the build stays faithful to the design intent.
Ready for what comes next.
Reusable components and CMS collections let you add pages, campaigns, and content later without rebuilding what's already there.
What a well-structured website makes possible
A website is an operational system as much as a public face. The structure underneath decides how easy it is to update, find, and extend.
Updates without a developer
Content lives in clearly labeled CMS collections and components, so your team can add pages and entries using a repeatable pattern.
Structure search engines can read
Heading hierarchy, metadata, and structured data are planned during the build, supporting visibility in traditional and AI-driven search.
Accessible from the start
Semantic structure, readable contrast, and keyboard-friendly navigation are part of the build rather than a later audit.
Room to grow
Integration-ready foundations make it straightforward to add features, tools, or new sections as needs change.
Questions about web design and development.
Timelines, platforms, ownership, and what it takes to keep a site current after launch.
Webflow is the primary platform, but sites are also built in Framer, WordPress, Drupal, or custom code depending on project needs.
No templates: every website is designed and built from scratch to fit the organization's actual content and structure.
SEO, AEO, and GEO are built into the site's structure and schema from the first planning stage, not added after launch.
A redesign can update the look and experience without a full rebuild, as long as the underlying site structure is sound.
A typical engagement covers information architecture, design, CMS structure, development, accessibility, and search structure.
Content is built into reusable CMS collections and components, so you can add new pages or entries yourself using a repeatable pattern.
A marketing site presents information; a web application adds logic like accounts, dashboards, or gated content. Aether builds both.