Web design and development in Los Angeles, built to last.
We design and build websites from your content outward, on the platform your team can maintain after launch.
Custom websites designed and built on the platform that fits: Webflow, WordPress, Drupal, Framer, Shopify, or custom code.
Who this service is for.
Most organizations come to this work when their website no longer reflects what they do, has become hard to update, or needs to support more than it was built for. We build from your actual content and goals rather than a template, and choose the platform based on who will maintain the site.
- Organizations replacing an outdated or hard-to-manage site
- Teams that need to publish and update content without a developer
- Projects that need a CMS, integrations, or functionality beyond a brochure site
What a web project covers.
Scope varies by site, but most projects move through the same work: structure, design, build, and handoff. Design happens in Figma, with AI tools used for early exploration where they help.
Content and structure
We map what the site needs to say and who needs to find it, then plan pages, navigation, and CMS collections around that content.
- Content inventory and sitemap
- Navigation and key user paths
- CMS collections planned before design
Design and prototyping
Layouts, components, and responsive behavior designed in Figma, so the team can review and test them in one shared file before the build.
- Wireframes, prototypes, and page flows
- Reusable components and a documented design system
- Accessible type, contrast, and interaction states
Build, launch, and handoff
Development on the platform that fits, with search structure and accessibility checked before launch and documentation for the people who will edit the site.
- Semantic structure, metadata, and schema
- Accessibility and cross-device checks before launch
- Documentation for editors at handoff
The platform follows the project.
We build on the platform that fits your content, your team, and how the site will be maintained — not a default.
Webflow
Structured CMS architecture and responsive design systems, with editing your team can manage directly.
- Client-First structure and scalable CMS
- SEO, AEO, and GEO-ready foundations
- Straightforward publishing for editors
WordPress
Flexible publishing and editorial workflows for content-heavy sites and established plugin ecosystems.
- Flexible CMS and editorial workflows
- Plugin integrations and maintainable architecture
- Responsive, performance-minded builds
Drupal
Robust platforms for complex content structures, permissions, and multi-site needs.
- Advanced content modeling
- Role-based permissions and editorial workflows
- Infrastructure for large content ecosystems
Framer
Expressive sites where layout, motion, and quick iteration matter most.
- Flexible components and reusable structures
- Responsive layouts with advanced motion
- Fast iteration and publishing
Shopify
Storefronts organized around clear product discovery and manageable content and inventory.
- Clear product discovery and checkout flow
- Manageable content and inventory
- Responsive performance across devices
Custom
Custom front ends and platforms for workflows, integrations, or functionality a CMS can't support.
- Custom UI and application flows
- API, database, and third-party integrations
- Modern front-end architecture
How we approach web projects
Structure before visuals.
We start with what the site needs to say and who needs to find it, then shape the information architecture and CMS around that content.
One team from design through development.
Design decisions stay grounded in what can be built well, and the build stays faithful to the design intent.
Ready for what comes next.
Reusable components and CMS collections let you add pages, campaigns, and content later without rebuilding what's already there.
What a well-structured website makes possible
A website is an operational system as much as a public face. The structure underneath decides how easy it is to update, find, and extend.
Updates without a developer
Content lives in clearly labeled CMS collections and components, so your team can add pages and entries using a repeatable pattern.
Structure search engines can read
Heading hierarchy, metadata, and structured data are planned during the build, supporting visibility in traditional and AI-driven search.
Accessible from the start
Semantic structure, readable contrast, and keyboard-friendly navigation are part of the build rather than a later audit.
Room to grow
Integration-ready foundations make it straightforward to add features, tools, or new sections as needs change.
Questions about web design and development.
Timelines, platforms, ownership, and what it takes to keep a site current after launch.
Webflow is the primary platform, but sites are also built in Framer, WordPress, Drupal, Shopify, or custom code depending on project needs.
No templates: every website is designed and built from scratch to fit the organization's actual content and structure.
SEO, AEO, and GEO are built into the site's structure and schema from the first planning stage, not added after launch.
A redesign can update the look and experience without a full rebuild, as long as the underlying site structure is sound.
A typical engagement covers information architecture, design, CMS structure, development, accessibility, and search structure.
Content is built into reusable CMS collections and components, so you can add new pages or entries yourself using a repeatable pattern.
A marketing site presents information; a web application adds logic like accounts, dashboards, or gated content. Aether builds both.