We partnered with Yelu Marketing to help Mid-Valley Automatic Fire Systems to modernize their web presence and transform how they handle client documentation. The result: a scalable, experience platform.
Field teams relied on constant email exchanges with clients and the office to share safety records. Every request created delays. Office staff had to locate the document, take a photo, and send it back. At the same time, the company’s marketing website felt outdated and lacked a clear system to highlight services, showcase their team, and build authority through educational content.
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I redesigned the marketing site to be fully responsive and on-brand, with a CMS powering service pages, team bios, and educational articles. Alongside it, I built a client portal where field staff can upload and access safety documentation in real time. The result is a streamlined, modern system that strengthens both Mid-Valley’s Automatic Fire Systems' marketing presence and their operational efficiency.
Mid-Valley Automatic Fire Systems now has a fast, modern website with clear CTAs and dynamic content that positions them as an authority in the fire systems space. On the operations side, safety documentation is instantly available in the field, eliminating the office as a bottleneck and turning a process that once took hours (sometimes days) into one that happens in seconds. Clients experience a smoother, more professional interaction, while the team can focus on delivering service instead of shuffling files.
Next steps include developing service area landing pages to strengthen local SEO, refining educational articles to boost credibility, and creating a structured content plan to ensure a steady flow of resources. With these expansions, Mid-Valley Automatic Fire System’s platform will continue to grow in authority while supporting both clients and the internal team.
Working on the Mid-Valley Automatic Fire Systems digital platform reinforced a core principle of effective web design: the most critical decisions happen before visual design begins. Beyond user flows and brand expression, the process required evaluating operational costs, staff involvement, and real-world usability for both teams and clients. By prioritizing platform architecture and system behavior early, the final design became more resilient, efficient, and valuable—supporting long-term use rather than short-term polish.
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