Lindy LaDow
Translating trust, clarity, and care into a visual identity.
I created a cohesive brand identity and a responsive Webflow website designed for expansion for Lindy LaDow, a career and life coach helping people find clarity, confidence, and professional alignment.
TeaM: John Hansen
Visual Design / UX/UI Design / Webflow Development
Coach Lindy LaDow website design displayed on a laptop and phone.
Building Trust, Visually

Overview

A personal brand that feels calm, grounded, and confident.

Lindy works with professionals in transition, often between roles, or ready to grow beyond their current ones. Her approach is deeply human, focused on clarity and forward motion. The challenge was to visually reflect that without overwhelming her story with trendy aesthetics or bloated interfaces.
Keep It Clear

Challenge

Design a brand and site that supports deep, personal work.

Coaching websites can often lean too corporate or, conversely, too vague. Lindy needed something that captured her professional credibility while also expressing approachability. The site needed to work as a first impression and a long-term foundation. It need to help clarify her services, her approach, and how to work with her.
Coach Lindy LaDow logo drawing with white background.Coach Lindy LaDow logo drawing with dark background.Initial pages of the Coach Lindy LaDow website.Mobile views of the Coach Lindy LaDow website displayed in phones.
Grounded, Open, Flexible

Approach

From logo to launch, with a system in mind.

I started with brand positioning and visual identity, developing a logo, color palette, and typographic system with softness and strength. The site was built in Webflow with light animations, strong information hierarchy, and intuitive CMS controls so she could evolve the site as her coaching practice grows.
User personas and stories in preparation for designing the Coach Lindy LaDow website.Main flow and wireframes of the Coach Lindy LaDow website.A close-up diagonal detailed view of the Coach Lindy LaDow website wireframes.
Brand & Website

Deliverables

Brand Guidelines

Holistic logo and brand system allowing for independent on-brand content generation.

Email Template

Branded, reusable email templates for consistent on-brand client outreach with email collection integration.

Responsive Webflow Website

Scalable CMS setup for dynamic content such as her blog, recommendations and content.
Core visible tokens, styles and components used in the Coach Lindy LaDow website.
Email template design for Coach Lindy LaDow.
Screenshot of the Coach Lindy LaDow CMS.
Email template design for Coach Lindy LaDow.
Designing for People

Reflection

When someone is the brand, clarity is paramount.

Designing for a personal brand is about removing friction. The work was intended to clarify and make the client’s voice louder, clearer, and more consistent across every page, every interaction. This site strives to do just that with just enough elegance to hold attention and just enough structure to support growth.
View live website
Make Something

Let's get started.

Tell us what you need, what you have, and when you need it.
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