Lindy LaDow
Translating trust, clarity, and care into a visual identity.
I developed a cohesive brand identity and a scalable, responsive CMS website for Lindy LaDow, a career and life coach who helps clients gain clarity, confidence, and professional alignment.
TeaM: John Hansen
Latest Update: 2025
Visual Design / UX/UI Design / Webflow Development
Coach Lindy LaDow website design displayed on a laptop and phone.
Building Trust, Visually

Overview

A personal brand that feels calm, grounded, and confident.

Lindy works with professionals in transition, often between roles, or ready to grow beyond their current ones. Her approach is deeply human, focused on clarity and forward motion. The challenge was to visually reflect that without overwhelming her story with trendy aesthetics or bloated interfaces.
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Keep It Clear

Challenge

Design a brand and site that supports deep, personal work.

Coaching websites can often lean too corporate or, conversely, too vague. Lindy needed something that captured her professional credibility while also expressing approachability. The site needed to work as a first impression and a long-term foundation. It need to help clarify her services, her approach, and how to work with her.
Coach Lindy LaDow logo drawing with white background.Coach Lindy LaDow logo drawing with dark background.Initial pages of the Coach Lindy LaDow website.
Grounded, Open, Flexible

Approach

From logo to launch, with a system in mind.

I started with brand positioning and visual identity, developing a logo, color palette, and typographic system with softness and strength. The site was built in Webflow with light animations, strong information hierarchy, and intuitive CMS controls so she could evolve the site as her coaching practice grows.
User personas and stories in preparation for designing the Coach Lindy LaDow website.Main flow and wireframes of the Coach Lindy LaDow website.A close-up diagonal detailed view of the Coach Lindy LaDow website wireframes.
Designing for People

Reflection

When someone is the brand, clarity is paramount.

Designing for a personal brand is about removing friction. The work was intended to clarify and make the client’s voice louder, clearer, and more consistent across every page, every interaction. This site strives to do just that with just enough elegance to hold attention and just enough structure to support growth.
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Answers
Frequently Asked Questions
Some questions we've been asked about this project.

So far, we've designed a complete brand identity, developed a custom Client-First Webflow website, and built a lightweight custom app called JoySprouts to support her coaching methodology. The system brings her teaching style online in a clear, friendly, and structured way.

The website uses a Client-First structure with modular components, reusable classes, and scalable sections. It’s built to stay organized as her content grows—ideal for coaches, educators, and personal brands who publish frequently.

JoySprouts is a small custom web app built inside Webflow using Memberstack, CMS logic, and custom JavaScript. It delivers daily joy activities and acts as a marketing funnel that showcases Coach Lindy’s coaching approach through hands-on engagement.

We built a Webflow CMS system for blog posts, content recommendations, coaching frameworks, and joy resources. Coach Lindy can publish new materials without needing a developer, and the structured data helps AI engines surface answers accurately.

Her new brand identity creates instant warmth and trust while feeling structured and professional. It aligns her visual presence with her expertise.

The site is designed around clear user flows, AEO-friendly content structure, and an interactive app that users can try immediately. This gives her a stronger funnel: discovery → engagement → coaching inquiry.

Client-First ensures long-term maintainability. It keeps the site fast, scalable, and easy to update. For a coach who publishes educational content and grows a community, an organized class system is essential for future expansions or new app features.

We structured headings, metadata, and CMS fields so search engines and AI models can understand her expertise and coaching approach. The site is optimized for conversational queries which improves AI search visibility.

Yes. The app uses Webflow’s CMS, Memberstack accounts, and custom scripts to deliver daily activities. Everything lives inside the same ecosystem, creating a unified brand experience and reducing the need for external platforms.

She now has a polished brand system, a high-performance website, a CMS library for ongoing content, and a custom app that gives Users a thoughtful moment designed to inspire the day and it positions her to grow her audience, nurture leads, and convert interest into coaching engagements at scale.

Contact Us

Want to create a branded experience?
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