
Overview
Challenge
Design a brand and site that supports deep, personal work.



Approach
From logo to launch, with a system in mind.



Deliverables


Reflection
When someone is the brand, clarity is paramount.
So far, we've designed a complete brand identity, developed a custom Client-First Webflow website, and built a lightweight custom app called JoySprouts to support her coaching methodology. The system brings her teaching style online in a clear, friendly, and structured way.
The website uses a Client-First structure with modular components, reusable classes, and scalable sections. It’s built to stay organized as her content grows—ideal for coaches, educators, and personal brands who publish frequently.
JoySprouts is a small custom web app built inside Webflow using Memberstack, CMS logic, and custom JavaScript. It delivers daily joy activities and acts as a marketing funnel that showcases Coach Lindy’s coaching approach through hands-on engagement.
We built a Webflow CMS system for blog posts, content recommendations, coaching frameworks, and joy resources. Coach Lindy can publish new materials without needing a developer, and the structured data helps AI engines surface answers accurately.
Her new brand identity creates instant warmth and trust while feeling structured and professional. It aligns her visual presence with her expertise.
The site is designed around clear user flows, AEO-friendly content structure, and an interactive app that users can try immediately. This gives her a stronger funnel: discovery → engagement → coaching inquiry.
Client-First ensures long-term maintainability. It keeps the site fast, scalable, and easy to update. For a coach who publishes educational content and grows a community, an organized class system is essential for future expansions or new app features.
We structured headings, metadata, and CMS fields so search engines and AI models can understand her expertise and coaching approach. The site is optimized for conversational queries which improves AI search visibility.
Yes. The app uses Webflow’s CMS, Memberstack accounts, and custom scripts to deliver daily activities. Everything lives inside the same ecosystem, creating a unified brand experience and reducing the need for external platforms.
She now has a polished brand system, a high-performance website, a CMS library for ongoing content, and a custom app that gives Users a thoughtful moment designed to inspire the day and it positions her to grow her audience, nurture leads, and convert interest into coaching engagements at scale.








