Lindy LaDow
Translating trust, clarity, and care into a visual identity.
I developed a cohesive brand identity and a scalable, responsive CMS website for Lindy LaDow, a career and life coach who helps clients gain clarity, confidence, and professional alignment.
Team: John Hansen
Visual Design / UX/UI Design / Webflow Development
Coach Lindy LaDow website design displayed on a laptop and phone.
Building Trust, Visually

Overview

A personal brand that feels calm, grounded, and confident.

Lindy works with professionals in transition, often between roles, or ready to grow beyond their current ones. Her approach is deeply human, focused on clarity and forward motion. The challenge was to visually reflect that without overwhelming her story with trendy aesthetics or bloated interfaces.
Keep It Clear

Challenge

Design a brand and site that supports deep, personal work.

Coaching websites can often lean too corporate or, conversely, too vague. Lindy needed something that captured her professional credibility while also expressing approachability. The site needed to work as a first impression and a long-term foundation. It need to help clarify her services, her approach, and how to work with her.
Coach Lindy LaDow logo drawing with white background.Coach Lindy LaDow logo drawing with dark background.Initial pages of the Coach Lindy LaDow website.Mobile views of the Coach Lindy LaDow website displayed in phones.
Grounded, Open, Flexible

Approach

From logo to launch, with a system in mind.

I started with brand positioning and visual identity, developing a logo, color palette, and typographic system with softness and strength. The site was built in Webflow with light animations, strong information hierarchy, and intuitive CMS controls so she could evolve the site as her coaching practice grows.
User personas and stories in preparation for designing the Coach Lindy LaDow website.Main flow and wireframes of the Coach Lindy LaDow website.A close-up diagonal detailed view of the Coach Lindy LaDow website wireframes.
Brand & Website

Deliverables

Brand Guidelines

Holistic logo and brand system allowing for independent on-brand content generation.

Email Template

Branded, reusable email templates for consistent on-brand client outreach with email collection integration.

Responsive Webflow Website

Scalable CMS setup for dynamic content such as her blog, recommendations and content.
Core visible tokens, styles and components used in the Coach Lindy LaDow website.
Email template design for Coach Lindy LaDow.
Email template design for Coach Lindy LaDow.
Designing for People

Reflection

When someone is the brand, clarity is paramount.

Designing for a personal brand is about removing friction. The work was intended to clarify and make the client’s voice louder, clearer, and more consistent across every page, every interaction. This site strives to do just that with just enough elegance to hold attention and just enough structure to support growth.
View live website
Support

Frequently asked questions

Questions and answers about the Coach Lindy LaDow project.

What was the main goal of the project with Coach Lindy LaDow?

The goal was to transform Coach Lindy LaDow’s early brand ideas into a cohesive, professional identity and digital presence. Aether Creative Studio developed a complete brand system and CMS-driven Webflow website that could grow alongside her coaching business.

How did Aether Creative Studio approach the brand identity design?

We started by refining Lindy’s visual direction — developing color palettes, typography, and a logo system that reflected her voice and coaching philosophy. The end result was a confident, approachable identity ready for use across both digital and print touchpoints.

What makes the Webflow CMS website easy for Coach Lindy to manage?

The site was built using Webflow’s CMS, allowing Lindy to easily edit content, add new blog posts, and update pages without needing a developer. This flexibility ensures her website remains dynamic and scalable as her coaching business expands and adds features.

How did the new website help strengthen Coach Lindy’s online presence?

The redesign enhanced clarity, structure, and keyword visibility. Optimized page hierarchy, metadata, and clean design improved discoverability in search engines while providing visitors with a clear path to understand her services and story.

What was the outcome of the project for Coach Lindy LaDow?

Coach Lindy now has a cohesive brand identity and professional CMS website that reflects her expertise, helps attract clients, and provides a strong foundation for growth — both in her coaching practice and digital marketing reach.

Contact Us

Let's make something.
Let's get started. Use our form to reach out or email us at info@aethercreative.studio
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