Carnitas El Momo
Crafting a scalable website for a Los Angeles food icon.
Carnitas El Momo is a family-run Los Angeles carnitas spot with deep street food roots. Famous for their “meat candy” pork and a feature on Netflix’s Taco Chronicles, they wanted an authentic website to match their reputation.
TeaM: John Hansen
Latest Update: November 2025
Visual Design / UX/UI Design / Webflow Development
The Carnitas El Momo website displayed on a phone and laptop.
Fresh Foundation

Overview

A light build ready to go in any direction.

Carnitas El Momo is a family-run food operation that built its cult following one taco at a time. Known across Los Angeles—and the world thanks to Netflix’s Taco Chronicles—for their signature “meat candy,” the family had become a viral phenomenon. As the spotlight grew, they needed a unified brand and digital presence to support marketing efforts, press features, merchandise, and future locations. I worked with the family to refine their visual identity and deliver a lean, high-performing Webflow site that would serve as their digital foundation.
View live website
The structure of the The Green Olive Catering project.The structure of the The Green Olive Catering project.
Split Identity

Challenge

One brand, three kitchens, no structure.

Carnitas El Momo built a cult following from their legendary pork which was originally slung from a backyard kettle in Boyle Heights. But as they expanded to multiple locations, viral TV spots, and upcoming national features, their visual brand and website couldn’t keep up.
The inconsistent websites that the previous locations had.Early wireframes organizing the different location content.
Design with restraint

Approach

Simplicity from the start.

I worked from the ground up to develop a digital experience that didn’t get in the way. I refined their brand expression, clarified the user journey, and built the site to work at the speed of their audience — on the go, in line, or at the curb. The final result was lean and highly functional, mirroring the soul of their operation which was important to capture to me, not only design and technology-wise but for what their story means to Los Angeles.
Split Identity

Solutions

The deliverables created a cohesive, future-ready foundation for Carnitas El Momo:

  • Refined brand identity to unify the visual language
  • Style Guide to with guidance and definitions
  • High-performance Webflow site with room for scalable growth
  • Brand-ready assets prepared for multi-channel use
Carnitas El Momo press section displayed on phone and laptop.
Places where Carnitas El Momo has been featured: Vice, Netflix and Eater (Los Angeles).
Real growth, real recognition

Impact

A brand presence worthy of the legend.

The new design tightened the brand’s visual identity with structured layouts, elevated typography, and a color system rooted in warmth and earth. Though simple, the Webflow build was crafted with scalability in mind using variables, symbols, and clean page architecture to support future modes, new menu and product offerings, or campaign-specific landing pages to support ad and email campaigns. Everything’s in place for the next chapter, and most importantly, the family’s story now has a home that feels like theirs.
Carnitas El Momo catering section displayed on phone and laptop.
Some Bits About This Project
Frequently Asked Questions
Porky questions and their answers about our Carnitas El Momo project.

The goal was to translate a cult-favorite, street-level brand into a digital presence that felt just as authentic. The website needed to build trust quickly, highlight the food visually, and support discovery across search and social.

The biggest challenge was capturing a strong in-person reputation in a simple, fast website. We focused on clarity, bold visuals, and a structure that worked equally well for first-time visitors and returning fans.

We designed the experience to be frictionless and mobile-first. Key information—menu, location, credibility—was surfaced immediately so users could decide, navigate, and act without effort.

The design leans bold, confident, and minimal, allowing the food and reputation to speak for themselves. Strong typography and color choices reinforce the brand’s personality without over-designing the experience.

Webflow allowed us to build a fast, flexible site with clean structure and easy updates. It also supported performance optimization and a CMS that could grow alongside the business.

We structured content so both search engines and AI systems could clearly understand what Carnitas El Momo offers and where it’s located. This included semantic layout, clean metadata, and clear content hierarchy.

Yes. We helped shape how information was presented—what to emphasize, what to simplify, and how to communicate credibility without overwhelming the user.

The design loads quickly, looks great on mobile, and communicates quality instantly—important for users arriving from Instagram, Google, or shared links.

It demonstrates how clarity, restraint, and strong UX can elevate a small but highly regarded brand. The project shows how thoughtful design can amplify reputation without unnecessary complexity.

The same principles—clear structure, mobile-first UX, strong visual identity, and AEO-aware content—apply to any local or regional brand looking to turn attention into action.

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