PX: Procurement Experience
Government procurement is not just a process—it’s an experience.
We use PX (Procurement Experience) to describe a focused design centered on the surfaces people use to navigate government contracting. Contractors working under real constraints—time pressure, compliance requirements, and sometimes fragmented systems that require sustained and significant organization.
Traditional UX frameworks tend to optimize for conversion or engagement. PX optimizes for clarity under constraint.
The Challenge
Procurement environments are dense by nature. Information can be scattered across capabilities statements, PDFs, and legacy websites. The result is friction: slower evaluation, unclear differentiation, cognitive load, and many accounts and passwords to keep organized.
PX acknowledges the reality of government contracting:
- Decisions are high-stakes (time)
- Clarity and credibility matter more than persuasion
- It requires high levels of accuracy and can be exhausting
Our Approach
Our procurement experience focus is applied through mission-oriented design and development. We focus on:
- Structuring information for fast comprehension
- Designing brand systems that signal credibility without noise
- Building digital experiences that behave predictably and consistently
At Aether Creative Studio, this shows up as tightly aligned deliverables:
- Capabilities Statements designed as systems, not one-offs
- Responsive, web-based Capabilities Statements (liquid formats built specifically for clear consumption)
- Matching websites and lightweight applications built for procurement contexts, not marketing funnels
- Custom portals for document access, updates, and controlled distribution
- Brand frameworks that can scale across documents, platforms, and tools
We can take a simple logo, extract its latent structure, and turn it into a durable brand system—then design and build every touchpoint it needs.
If your government-facing materials (Capabilit Statement, website, etc.) feel fragmented, could be more clear, or feel harder to use than they should be, we're always open to a conversation to help with design and development.