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Carnitas El Momo is a family-run Los Angeles carnitas spot with deep street food roots. Famous for their “meat candy” p.
TeaM: John Hansen
Visual Design / UX/UI Design / Webflow Development
The Carnitas El Momo website displayed on a phone and laptop.
Fresh Foundation

Overview

A light build ready to go in any direction.

Carnitas El Momo is a family-run food operation that built its cult following one taco at a time. Known across Los Angeles—and the world thanks to Netflix’s Taco Chronicles—for their signature “meat candy,” the family had become a viral phenomenon. As the spotlight grew, they needed a unified brand and digital presence to support marketing efforts, press features, merchandise, and future locations. I worked with the family to refine their visual identity and deliver a lean, high-performing Webflow site that would serve as their digital foundation.
View live website
The structure of the The Green Olive Catering project.The structure of the The Green Olive Catering project.
Split Identity

Challenge

One brand, three kitchens, no structure.

Carnitas El Momo built a cult following from their legendary pork which was originally slung from a backyard kettle in Boyle Heights. But as they expanded to multiple locations, viral TV spots, and upcoming national features, their visual brand and website couldn’t keep up.
The inconsistent websites that the previous locations had.Early wireframes organizing the different location content.
Design with restraint

Approach

Simplicity from the start.

I worked from the ground up to develop a digital experience that didn’t get in the way. I refined their brand expression, clarified the user journey, and built the site to work at the speed of their audience — on the go, in line, or at the curb. The final result was lean and highly functional, mirroring the soul of their operation which was important to capture to me, not only design and technology-wise but for what their story means to Los Angeles.
Split Identity

Solutions

The deliverables created a cohesive, future-ready foundation for Carnitas El Momo:

  • Refined brand identity to unify the visual language
  • Style Guide to with guidance and definitions
  • High-performance Webflow site with room for scalable growth
  • Brand-ready assets prepared for multi-channel use
Carnitas El Momo press section displayed on phone and laptop.
Places where Carnitas El Momo has been featured: Vice, Netflix and Eater (Los Angeles).
Real growth, real recognition

Impact

A brand presence worthy of the legend.

The new design tightened the brand’s visual identity with structured layouts, elevated typography, and a color system rooted in warmth and earth. Though simple, the Webflow build was crafted with scalability in mind using variables, symbols, and clean page architecture to support future modes, new menu and product offerings, or campaign-specific landing pages to support ad and email campaigns. Everything’s in place for the next chapter, and most importantly, the family’s story now has a home that feels like theirs.
Carnitas El Momo catering section displayed on phone and laptop.
Support

Frequently asked questions

Porky questions and their answers about our Carnitas El Momo project.

What was the goal of the Carnitas El Momo website redesign?

The goal was to rebuild Carnitas El Momo’s online presence from a nearly broken website into a modern, functional, and visually cohesive experience. Aether Creative Studio delivered a complete redesign that aligned the brand’s identity with its growing reputation.

How did Aether Creative Studio improve the existing brand?

We tightened the brand by refining its color palette, typography, and visual consistency. The new design celebrates Carnitas El Momo’s authentic roots while introducing a polished, professional presentation that feels true to the family-run restaurant.

Why was Webflow chosen for the new website build?

Webflow provided the flexibility and control needed for a fully custom site — from rich visuals and responsive layouts to smooth content management. It allows the El Momo team to make updates easily without relying on outside developers.

What problems did the new design solve for Carnitas El Momo?

The previous site had broken links, outdated visuals, and poor usability. The redesign resolved all technical and design issues, creating a fast, mobile-optimized experience that better represents the quality and personality of the restaurant.

How has the redesign supported Carnitas El Momo’s business growth?

With a stable, visually engaging website, Carnitas El Momo can now attract more visitors, share updates and media coverage, and showcase their award-winning food with confidence. The site positions the brand for long-term digital success.

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